CAMARILLO, CA – Bed Stu is proud to announce the launch of the “Stand Up” collection, a footwear and accessories product line for both men and women. Available in select stores and through the Bed|Stü in June 2012, a portion of the proceeds from the sale of each pair of shoes and belt will benefit Stand Up To Cancer, the initiative that funds groundbreaking cancer research.
The “Stand Up” collection, like all Bed|Stü shoes, are handcrafted with the finest natural materials available and are made one pair at a time and have the same hand finishes, vegetable tanned leathers and minute detailing of custom-made footwear.
“The styles in this collection have classic silhouettes and are proven sellers,” said Nicole Beltrami, PR/Marketing Director for Bed|Stü. “We want to raise as much money and awareness as possible and are excited for the opportunity to work with such an incredible organization.”
The ladies collection includes the Betsy (Tan Greenland Wash), the Rosie (Red Hand Wash), and the Helena (Yellow Wash), at $75 each, with the Madge (Coal Hand Wash) for $80. For the men, the line includes the Fred (Tan Greenland Wash) and the Harry (Black Greenland Wash), both available for $79. The belts will include 5 styles the Michelle (Red), the Rita (Tan), The Cody (Black), and the Sam (Black and Brown) ranging in price from $50-$55. Five dollars from the sale of each pair of shoes and three dollars from the sale of each belt through December 31, 2013 will go to Stand Up To Cancer’s innovative research.
“We are excited to collaborate with Bed|Stü on the ‘Stand Up’ collection,” said Stand Up To Cancer co-founder Sue Schwartz. “The support of popular brands like Bed|Stü helps us continue our mission of funding “Dream Teams” of scientists who work tirelessly to bring new therapies to patients quickly.”
About Bed|Stu
A Brooklyn-inspired, California based footwear line for both men and women with a creative orientation and a healthy understanding of craftsmanship through the use natural materials.
The brand offers an extensive variety of styles with a consistent array of unique treatments and finishes that are carefully woven across the brand’s collections. At Bed Stu it’s not where you come from, it’s about where you’ve decided to go. Additional information is available at www.bedstu.com
About Stand Up To Cancer (SU2C)
Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c) (3) charitable organization—raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C
facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.
Press and Media Contact:
Nicole Beltrami
37 W. 57thStreet #705
New York, NY 11211
P. 212.813.1165
C. 310.913.4283
Misty Espinoza
Stand Up To Cancer
P. 213.240.3926