Fifth Third Surpasses $4M in Donations to SU2C; Commits to Further Collaboration in Multi-Year Deal - Stand Up To Cancer


Posted December 16, 2014

Fifth Third Surpasses $4M in Donations to SU2C; Commits to Further Collaboration in Multi-Year Deal

Fifth Third Surpasses $4M in Donations to SU2C; Commits to Further Collaboration in Multi-Year Deal

December 16, 2014 – Cincinnati – Fifth Third Bank announced today that the Company has exceeded $4 million in donations to Stand Up To Cancer (SU2C) through contributions from its SU2C credit and debit cards as well as its 2014 “Pay to the Order of” campaign. The Bank also announced an expanded relationship with SU2C in a multi-year deal.

Rusty Robertson, co-founder, Stand Up To Cancer said, “We are excited to expand our relationship with Fifth Third Bank and are grateful for their continued support of Stand Up To Cancer. Through their “Pay to the Order of” campaign and SU2C credit and debit cards, funds have been raised to benefit SU2C’s translational cancer research, helping to save more lives now. We are thrilled to continue this collaboration.”

Maria Veltre, senior vice president and chief marketing officer, Fifth Third Bank adds, “With cancer impacting so many, we asked ourselves, could a bank help in the fight against this disease? That was more than two years ago and we’ve proven since that we can make a difference with the help of our customers, employees and members of our communities. Fifth Third is excited to continue our work with SU2C to reach more consumers and inspire them to join us in this important fight.”

SU2C, a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, is a groundbreaking initiative that raises funds to accelerate innovative cancer research, enabling scientific collaboration in order to get new therapies to patients quickly. Fifth Third began working with SU2C in 2013 when the Bank launched the Fifth Third SU2C credit and debit cards, which generate donations to SU2C for every qualifying purchase made using those cards.  In 2014, Fifth Third ran two “Pay to the Order of” checking account and social media campaigns, generating more than $3 million of the Bank’s total $4 million in donations to SU2C.  The new deal makes Fifth Third Bank the preferred financial services sponsor of SU2C.

About Stand Up To Cancer:
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.

For more information, visit

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $134 billion in assets and operates 15 affiliates with 1,308 full-service Banking Centers, including 102 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,639 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2014, had $303 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858.  Member FDIC. Lending is subject to credit review and approval. $50 minimum to open a checking account.  Checking account may have fees.

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization.  EIF meets all 20 BBB Charity Standards.  Stand Up To Cancer and the Stand Up To Cancer Brand Marks are registered trademarks of the Entertainment Industry Foundation.

Media Contacts:

Stephanie Honan, APR
Fifth Third Bank
(513) 534-6957

Angee Jenkins
RSA/Stand Up To Cancer
(310) 395-6622

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