Leading the corporate social responsibility trend, Fifth Third teams up with Stand Up To Cancer and Stand Up To Cancer Ambassador Patrick Dempsey to help fight cancerJuly 28, 2015—CINCINNATI—(BUSINESS WIRE)—What if even more of us could help fight cancer?
“Through this campaign, Fifth Third has made an everyday necessity a more meaningful experience for their customer by supporting Stand Up To Cancer’s innovative cancer research”
Fifth Third Bank will support Stand Up To Cancer (SU2C) in a promotion that allows new bank customers to help fight cancer when they open Essential Checking Accounts. The promotion, at 53.com/howifight, follows the national trend of companies giving customers ways to give back as they shop or do business.
With Fifth Third Bank’s campaign, the Bank gives customers $150, and gives $150 to SU2C when customers open a new Essential Checking Account with direct deposit, and make three online bill payments. *
Fifth Third also will donate $1 to SU2C when people share eligible posts using the #howifight hashtag on Twitter, Facebook, Instagram and Vine, up to $100,000 during the campaign.**
Actor and cancer advocate Patrick Dempsey, will lend his image to Fifth Third’s new Stand Up To Cancer Campaign this year. The campaign, featuring #howifight, honors the many ways people fight cancer.
Dempsey is participating in the campaign on behalf of Stand Up To Cancer, and is a supporter of #howifight. He will be featured in a Fifth Third Bank and Stand Up To Cancer spot highlighting ways people can fight cancer.
In the past two years, Fifth Third has participated in various marketing campaigns that have generated $4.2 million to SU2C.
“With cancer impacting so many, we asked ourselves, ‘Could a bank help in the fight against this disease?’ ” Maria Veltre, senior vice president and chief marketing officer for Fifth Third Bank, said. “That was more than two years ago, and we’ve proven since that we can make a difference with the help of our customers, employees and members of our communities, and now leveraging the power of celebrity with Patrick Dempsey. With this campaign we want to highlight all the ways that we help fight every day.”
The campaign launches July 27 and runs through October 17.
One in two men and one in three women will be directly affected by cancer in our lifetime, according to statistics collected by the Surveillance Epidemiology and End Results program at the National Cancer Institute.
Stand Up To Cancer, a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, is a breakthrough initiative that raises funds to accelerate innovative cancer research, enabling scientific collaboration in order to get new therapies to patients quickly. Fifth Third supports this collaborative approach and is committed to finding different ways to improve people’s lives and better our communities. As such, Fifth Third began working with SU2C in 2013 when the Bank introduced its Fifth Third SU2C debit and credit cards, which raise funds to support SU2C research through every qualifying purchase made using those cards. Fifth Third Bank is the only card issuer to offer the SU2C payment cards.
“Through this campaign, Fifth Third has made an everyday necessity a more meaningful experience for their customer by supporting Stand Up To Cancer’s innovative cancer research,” said Rusty Robertson, co-founder of the organization. “We are humbled by the incredible engagement this campaign has received from Fifth Third customers, and are honored to continue this collaboration.
“Stand Up To Cancer was founded on the belief that each and every one of us can make a difference in the fight against cancer,” Robertson said. “We’re profoundly grateful to each and every donor, of any level.”
Tweet this news: Can a bank help fight cancer? @FifthThird answers with a new #howifight campaign at 53.com/howifight
*Qualifying activity includes three online bill payments, using Fifth Third Bank’s online bill payment service, and direct deposit. Offer not available to existing checking customers or to those with a Fifth Third checking account that has been closed within the last 12 months. Bonus offer available to new consumer checking customers, excluding basic checking. Bank reserves the right to limit each customer to one new account-related gift incentive per calendar year. Checking account must be opened between 7/27 and 10/17/15. $50 minimum deposit required to open all accounts and obtain bonus. All requirements must be met and qualifying activity must be initiated and post to the account within 90 days of account opening to obtain $150 bonus. Bonus will be deposited into your new account within 6 weeks of completing requirements. Bonus may be taxable as interest income and reported on IRS Form 1099-INT. Consult your tax adviser. Checking accounts may have monthly fees. See your banker for details. One bonus offer per account per household. Not valid with any other offer. Fifth Third Bank, Member FDIC. Stand Up To Cancer is a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization. Stand Up To Cancer and the Stand Up To Cancer Brand Marks are registered trademarks of EIF
**$1 donation to SU2C for every eligible use of the hashtag #howifight on Facebook, Twitter, Instagram and Vine, up to a maximum donation of $100,000. Only one use of the Eligible Hashtag per username, per Monitored Social Media Site, per day during the Promotion Period will be considered an eligible use.
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $142 billion in assets and operated 15 affiliates with 1,299 full-service Banking Centers, including 101 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,630 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2015, had $304 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.
About SU2C
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Copyright © 2015. Fifth Third Bank, Member FDIC, Equal Housing Lender, All Rights Reserved.Contacts
Fifth Third Bank
Laura Trujillo, 513-534-4361
Laura.trujillo@53.com