September 7 / 8:00 PM ET and PT / 7:00 PM CTEvent to Air Commercial-Free Simultaneously on ABC, CBS, FOX and NBC, plus BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1
www.standup2cancer.org | facebook.com/su2c | Twitter: @SU2C |
Tune-in: http://youtu.be/7O_P_Fr4S1ESeptember 5, 2012 – Tom Hanks, Halle Berry, Justin Timberlake, Sofia Vergara, Eric Stonestreet, Ray Romano, Felicity Huffman, Max Greenfield, Stacy Keibler, Maura Tierney, Rocco DiSpirito, Ethan Zohn and Olympic Gold Medalists Gabrielle Douglas and Missy Franklin will participate in Stand Up To Cancer’s landmark event on Friday, Sept. 7 (8:00-9:00 PM ET & PT). They join celebrities from film, television, music and sports in a nationally televised broadcast which will fund groundbreaking translational research that delivers new therapies to cancer patients quickly and save lives.
Executive produced by Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions, in collaboration with SU2C’s production team, the 2012 Stand Up To Cancer broadcast will feature previously announced stars Julia Roberts, Matt Damon, Michael Douglas, Jessica Biel, Samuel L. Jackson, Jeremy Renner, Seth Rogen, Emma Stone who will join Paltrow and SU2C Co-Founder Katie Couric. Taylor Swift, Coldplay, Alicia Keys and Tim McGraw will deliver moving, one-of-a-kind performances alongside inspiring patient stories. Actors and personalities including Simon Baker, Jordana Brewster, Diem Brown, Dana Delany, Chelsea Handler, Marg Helgenberger, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Ana Maria Polo, and Alison Sweeney will also take part in the broadcast.
ABC, CBS, FOX and NBC will donate one hour of simultaneous commercial-free primetime for the nationally televised fundraising special on Friday, Sept. 7, to be broadcast live from the Shrine Auditorium in Los Angeles. BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1 have also committed to carry the Stand Up To Cancer telecast. Hulu will provide the exclusive online live stream of the telecast at http://www.hulu.com/stand-up-to-cancer. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent. Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research.
The first two SU2C telecasts took place on September 5, 2008 and September 10, 2010. To date, more than $180 million has been pledged for SU2C’s innovative cancer research. Since 2008, SU2C has made grants to seven multi-disciplinary “Dream Teams” of researchers as well as to 26 young innovative scientists who are undertaking high-risk, potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today. Eighty-five institutions are currently involved.
About the Stand Up To Cancer
Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization—raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease.
SU2C was founded on the belief that this is a pivotal juncture with the potential for transformative progress in cancer research because of two trends: breakthroughs made in our understanding of the basic science of cancer, and technological advances that enable us to translate them into new treatments. Today’s cancer researchers need additional funding to fulfill the promise of life-saving discoveries, and Stand Up To Cancer engages the public to support their work.
For SU2C Red Carpet Credentials:
BWR Public Relations
Kelly Striewski 310-248-6164 email@example.com
Steve Wilson 212-901-3954 firstname.lastname@example.org
Sheri Goldberg 646-723-3800 email@example.com
Ali Brubaker 212-774-6145 firstname.lastname@example.org
Adam Pockriss 212-843-8286 email@example.com
Footage from the 2008 or 2010 SU2C Telecasts (including photos and b-roll) is available at eif.hostedftp.com. Login information is provided below:
email: firstname.lastname@example.org password: telec@st2012
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