July 27, 2011 – CBS is sponsoring its first-ever Reality Mud Run, in which reality stars from CBS’s hit series SURVIVOR, THE Amazing Race and BIG BROTHER will run alongside members of the general public to raise funds for cancer research through SURVIVOR’s Stand Up To Cancer fundraising team. The 5K run will begin at 8:00 AM on Saturday, Sept. 10 at Oak Canyon Park Blue Diamond Haul Road, in Silverado, Calif., near Irvine.
For the Reality Mud Run, CBS has partnered with Around the World Productions, which was founded by Burton Roberts, who competed in SURVIVOR: PEARL ISLANDS, and Alex Boylan, who competed in the second season of THE Amazing Race. The event is being sponsored by 7UP.
Reality stars set to participate include SURVIVOR’s Ethan Zohn, Jenna Morasca, Amanda Kimmel, Burton Roberts, Yau-Man Chan, Natalie Tenerelli, Phillip Sheppard, Chad Crittenden and Joel Klug; THE Amazing Race‘s Uchenna Agu, Megan Rickey, Cheynne Whitney, Alex Boylan and Dennis Frentsos; and BIG BROTHER’s Will Kirby and many more.
Details about the run and how to register can be found at www.RealityMudRun.com. Those who are unable to participate as runners but would still like to be part of the cause may donate through the site.
Last summer, CBS joined forces with Stand Up To Cancer, a charitable organization that raises funds for cancer research, to form a team called SURVIVOR SU2C. Ethan Zohn, who won SURVIVOR: AFRICA, competed in SURVIVOR: ALL STARS and recently overcame Hodgkin’s lymphoma, is spokesperson for SURVIVOR’s SU2C fundraising efforts.
Said Zohn, “It’s very rewarding to be able to use reality television as a platform to bring together my friends and raise money and awareness for cancer research. The Reality Mud Run is a perfect event to bring everyone together, cast members and fans of SURVIVOR, THE Amazing Race and BIG BROTHER. This time we are competing for something greater-voting cancer off the planet. In the first year of collaborating, SURVIVOR raised about $75,000 for Stand Up To Cancer, and I know we will continue to raise funds to honor those we have lost like Laura Ziskin and Jenn Lyon, and those who continue their battle today.”
Donations to the SURVIVOR SU2C team can be made year-round via www.standup2cancer.org/survivor.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks, Smithsonian Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), motion pictures (CBS Films) and sustainable media (EcoMedia). For more information, please visit www.cbscorporation.com.
About Stand Up To Cancer
Stand Up To Cancer (SU2C)-a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization-was established by a group of entertainment, media and philanthropic leaders who utilize the resources of those industries in unique ways to get the public involved in supporting a new model of cancer research. SU2C’s “Dream Team” approach to funding translational cancer research enables scientists from different disciplines at research centers across the country and internationally to collaborate on projects geared toward getting new, less toxic treatments to patients quickly. Monies also support innovative cancer research projects that are often deemed “too risky” by conventional funding sources. Currently, 355 scientists from 55 institutions are involved in SU2C-funded research projects. As SU2C’s scientific collaborator, the American Association for Cancer Research (AACR), led by a prestigious SU2C Scientific Advisory Committee, provides scientific oversight, expert review of the research projects, and grants administration.
About Around the World Productions
Founded by Burton Roberts and Alex Boylan, Around the World Productions (ATWP) is reinventing the multi-platform landscape, delivering award-winning content online, via mobile networks and through high definition TV. Delivering hundreds of webisodes, millions of viewers, and multiple Webby, Telly and DIVA awards, ATWP has proven itself to be a leader in interactive entertainment. For more information, please visit www.aroundtheworldproductions.com.