New Campaign Reinforces Importance of “Standing Up” To Support Loved Ones Coping with a Cancer Diagnosis(LOS ANGELES / NEW YORK) – November 6, 2014 – Stand Up To Cancer (SU2C) and Cancer Treatment Centers of America (CTCA®) have collaborated on a new print, radio and digital public service campaign featuring actress and cancer survivor Christina Applegate. The public service announcement (PSA), entitled “When You Don’t Know What to Say, Stand Up,” highlights the ways friends and family can provide support to a loved one diagnosed with cancer. The campaign launches today.
One in two men and one in three women will be diagnosed with cancer in their lifetimes. When someone you love is confronted with a cancer diagnosis, it can be difficult to know just what to say or how best to help. The PSA encourages friends and family members to visit showthatyoucare.org, a website that offers suggestions and tips to comfort and support newly diagnosed loved ones.
“I know first-hand how important it is to have a strong support system,” said Emmy Award winning actress Applegate. “It was a sense of community that helped me, as well as many others, get through a time that is never easy; and why I am so proud to join Stand Up To Cancer and Cancer Treatment Centers of America on this campaign. Each of us has the power to support and fight.”
“We are so honored to have a survivor as inspiring as Christina participating in this PSA campaign,” said Rusty Robertson, a co-founder of Stand Up To Cancer. “Her personal story is incredibly powerful and a source of hope for those in the same situation. This collaboration with Cancer Treatment Centers of America will be a great resource for anyone that is dealing with the anxiety, distress and grief associated with a cancer diagnosis.”
Dr. Maurie Markman, president of CTCA’s Medicine and Science Unit: “Cancer affects not only the person with the disease, but all of those who care about that person, as well. We hope that this PSA provides meaningful guidance to family and friends trying to support a loved one undergoing a diagnosis and treatment.”
The PSA features the message, “When someone you love is diagnosed with cancer, you have the power to help. There are many ways you can stand up and show that you care.”
The collaborative campaign represents the continued dedication to empower cancer patients and their loved ones by both Stand Up To Cancer and Cancer Treatment Centers of America. In March 2012, SU2C and CTCA collaborated on a PSA entitled “QN2A, Better Questions, Better Care,” which focused on the importance of patient empowerment when confronted with a cancer diagnosis.
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About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011.
For more information on Stand Up To Cancer, visit http://www.standup2cancer.org
About Cancer Treatment Centers of America®
Cancer Treatment Centers of America, Inc. (CTCA) is a national network of five hospitals that specialize in the treatment of patients fighting complex or advanced-stage cancer. CTCA offers an integrative approach to cancer treatment that combines surgery, radiation, and chemotherapy with nutritional counseling, naturopathic medicine, mind-body therapy, and spiritual support to enhance quality of life and minimize side effects during treatment. The company serves patients from all 50 states at hospitals located in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa. Known for delivering the Mother Standard® of care and Patient Empowerment Medicine®, CTCA provides patients with comprehensive information about their treatment options so they can participate in their treatment decisions. For more information about CTCA, go to http://www.cancercenter.com.
Adam Miller, Rubenstein Public Relations
Sheri Goldberg, ID PR
Pamela Browner White
Vice President, Public Affairs